The underlying lesson behind "The Tylenol Murders," the Chapter 4 case study, is that once corporate reputation is damaged, it can be almost impossible to rebuild.

Started by Verlie

Why must public relations professionals understand public opinion?

Started by Luann

As a public relations practitioner, you must understand the power of persuasion. List and discuss the four types of "evidence" that will persuade people. What will be an ideal response?

Started by Hillary

According to the elaboration likelihood model of motivation, if we're interested and focused enough on a message, we take a "peripheral" route to a decision.

Started by Adelaida

Most business leaders are quite comfortable using emotion in persuasion because they view it as a sign of strength.

Started by Caterina

Words exert more influence on opinions than events.

Started by Adriane

Public opinion can seriously affect the success of enormous, well-established organizations when the public decides they or their executives have violated the public's trust.

Started by Claudio

Public opinion is both an elusive and fragile commodity.

Started by Woodrow

Positive public opinion about high-profile people diminishes when their words don't align with their actions.

Started by Tilda

According to Seitel, the most important public opinion lesson to emerge from the 2014 shooting of Michael Brown in Ferguson, Missouri is that frontline police officers needed public relations counsel.

Started by Grayce

Public opinion is the aggregate of many individual opinions on a particular issue that affects a group of people.

Started by Jettie

A president trying to gain support for an assault on terrorism would likely use an ________ appeal.

Started by Ebony

Using your experiences, especially when they reflect how you've overcome obstacles, is an appeal based largely on

Started by Valrie

Which of the following is FALSE regarding what organizations now realize about public relations?

Started by Dominga

According to the "FYI: Winning Reputation…" feature in Chapter 4, Wegman's Food Market, Amazon.com, and Samsung are all examples of companies that have been ________.

Started by Benton

According to the "FYI: …Losing Reputation" feature in Chapter 4, Reebok's reputation was ________.

Started by Carletta

The underlying lesson behind "The Tylenol Murders," the Chapter 4 case study, is that ________.

Started by Ronni

Of the following, what is MOST true of organizational leaders in the early 21st century?

Started by Leena

Which of the "Laws of Public Opinion" is described by the following: "Events of unusual magnitude are likely to swing public opinion temporarily from one extreme to another.

Started by Elvina

The "silent majority" refers to ________.

Started by Lucila