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Which of the following is not an advantage of test marketing?

a. It minimizes the risk of losing large sums of money on products that fail
b. It is a very fast way to obtain consumer reaction to new products.
c. It allows the firm to adjust the product before committing to national markets.
d. All of these are used in human resource control.
e. None of these are used in human resource control.


  • #1
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B

  • #2
Thank you!